Sony Alpha system cameras

Get special prices on Sony Alpha FX2 and FX30 cameras.

Sony Energy Weeks: Free battery with selected cameras.

Sony Lens Discounts

Get up to 200€ discount on selected Sony lenses.

Get a combined discount of €200 on the new Sony camera and GM2 lens set.

Get a €100 combination discount on selected sets with Sony cameras and lenses that are just right for your photography: Landscape, Portrait or Wildlife.

Sony teleconverter action

Save €200 now when you buy selected Sony lenses in a set with a teleconverter.

Sony warranty

When you purchase selected Sony models, you will receive an additional year's warranty until 31.03.2025

Buy an Alpha camera and save 100 euros on up to three selected Sony lenses.

The great hybrid camera duel: Sony a7 V or Canon R6 III?

Two cameras that look almost the same on paper, but have different strengths in practice. Canon EOS R6 III and Sony Alpha 7 V are full-frame hybrids in the 33 MP sweet spot, with strong AF and 4K power. But: Who delivers more speed? Which offers the better video workflow? And which one is simply more fun in the end? We show you the differences that really matter.

Firmware update guide

A firmware update for the camera is often ignored, but it can significantly improve performance and functionality. Find out in this guide what firmware updates really do and how to install them correctly.

Sony Alpha 7 V: Sony redefines the full-frame standard

The A7 series has been one of the most popular full-frame cameras for years and today Sony is finally raising the curtain on the Alpha 7 V. Find out in our review what we can tick off our wish list and what remains to be done.

All about the perfect wildlife photo: equipment, editing & Co.

Which setup makes sense when - from light kits to super telephoto, including AF settings, stabilization and camouflage. Plus a fast, true-to-life RAW workflow (contrast, color, noise) and practical backup and export tips for web & print.

The fascination of wildlife photography: what makes animal photography so special

How do you create images that show closeness, respect and genuine behavior - without intervening? In this lecture, Sasan Amir shows how timing, light and perspective work together and why good storytelling begins before the shutter is released.

15 tips for travel photography - The best ideas from our community competition

We asked you what tips you have for travel photography and you delivered! From lighting moods and perspectives to technical insights: You shared your knowledge and showed how versatile the topic of travel photography is.

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.

The fascination of cosplay - atmospheric staging of characters

This live workshop is about cosplay photography, what makes it special and how to correctly stage the many different characters from anime, manga, games and much more.